Decorators have it covered with HMG Paints


A new range of decorative paints for the trade professionals.

24/04/2018 08:23:12

The UK’s largest independent paint manufacturer HMG Paints is utilising it’s 88 years of experience in the coatings industry to launch a specialist range of decorative coatings, including a new Colour Collection. The new “Essentials” collection follows a string of successes on a number of decorative projects, launching the range in to the market following requests from commercial and domestic appliers who require products that provide excellent coverage, a great finish and are easy to apply.

“We’ve utilised the HMG Research & Development teams’ experience and feedback from decorators to develop products which offer easy application properties, high opacity, excellent colour retention and a high-quality finish.” Said Paddy Dyson, HMG Paints Marketing Manager. “With a focus on quality and not cost savings, we’ve been able to utilise the latest technology and quality pigments, to create a range that provides professionals with a premium quality product.”

The durable water-based coatings have been developed over a number of years and have undergone extensive trials and testing. The range has been specified on large scale projects, such as the renovation of Manchester Central Library, and Heritage projects such as Grade II listed buildings.

The paints were also put to use in high traffic environments such as corridors, offices and automotive workshops at the Prodrive Headquarters in Banbury, home to Aston Martin Racing. HMG are also offering unrivalled colour matching expertise as well as their own Essentials Colour Collection, which takes inspiration from their extensive colour archives.

Paint for Walls and Ceilings

Suitable for all normal interior wall and ceiling surfaces, Vinyl Matt and Silk Emulsion formulations offer great colour retention, and a coverage rate of up to 15m2/l. Vinyl Matt Emulsion is a premium quality, quick drying and perfect for when a flat non-reflective finish is required along with easy application. Vinyl Silk Emulsion is suited for where a washable high sheen finish is required.

For new work application the company has developed Trade Emulsion, a decorative matt emulsion, that has excellent opacity which improves as the paint dries. Excellent results can be achieved with a single coat. Designed for easy application on interior plaster, walls and ceilings.

Acrylic Eggshell offers a mid-sheen finish that provides a durable, washable finish, resistant to condensation and is suitable for most surfaces including walls and interior woodwork.

Paint for Trims

High quality decorative and protective finishes for interior and exterior woodwork. Available in both a Gloss Finish or
Satin Finish, offering a quality decorative and protective finish for use over correctly prepared joinery. Ideal for windows, doors, soffits and fascia’s.

Paint for Priming and Preparation

The company has also introduced a high-quality bleed resistant primer that prevents rusty screw heads from showing through. The Softwood Primer can be used internally and externally on new or bare softwood surfaces, including plywood, chipboard and flakeboard.

This is accompanied by Acrylic Primer Undercoat, a dual acting primer and undercoat suitable for interior wood, hardboard and plaster which provides an excellent base for topcoat.

The new range is further complimented by HMG’s existing portfolio which includes PVC17, suitable for the respraying of UPVC windows, doors and conservatories, along with a selection of products for spraying of kitchen and bedroom cabinets along with a host of other solutions.

The company has also started to run training courses alongside decorators for the new products and already has a 6-month waiting list for the course. “We’ve always worked alongside the users of our paint to provide training and we’ve enjoyed having our first decorative cohorts visit our training centre in Manchester to get hands on with the Essentials Collection” Commented Paddy.

You can see the full range of products online at: The range is available for purchase from HMG’s Trade Counter and distribution partners throughout the UK or through the company’s sales order office.

If you require further information on the press release, please contact:
Gracienne Ikin or Stephen Dyson
HMG Paints
0161 205 7631

HMG Paints Ltd is a family owned business situated in Manchester. Now the UK’s largest independent Paint Manufacturer, HMG are proud to work alongside customers to create the very best individual service and tailored solutions for them. With a broad spectrum of knowledge and expertise HMG boast a portfolio including wet paint, powder coatings and aerosols, covering virtually every type of surface imaginable. This is all backed by an extensive 87 years’ experience in developing pioneering coatings for a myriad of industries including; industrial, specialist industrial, automotive, commercial vehicle, defence, aerospace, wood finish, decorative, arts & craft, marine and rail, HMG have a drive to set the standards for the industry not just meet them.

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